The Marketing Mix

Marketing involves 5 Ps : Product, People, Place, Price and Promotion.

Each of these in turn, encompass the following :

Product
Positioning 
Features 
Quality 
Image 
Packaging 
Service

People 
Salespersons 
Doctors 
Categories 
Number 
Trade

Place 
Geographic location 
Distribution 
Outlets 
Inventories 
Sales territories

Price 
Level 
Sensitivity 
Discounts

Promotion 
Communication 
Selling Strategy 
Adverrtising